Navigating the Broken Event Agency RFP Process

February 27 2026
12pm ET | 9am PT | 5pm GST

FEBRUARY 27 2026
US Webinar
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Event agencies are struggling to navigate an increasingly challenging RFP process. Clients are sending RFPs to too many agencies, often with little research or vetting. Responses to questions are slow to come. Quality proposals take time and resources, yet when an agency is finally chosen, many clients don’t notify those who lost out; and if they do, it’s often with little to no feedback. Worst of all, many agency leaders continue to report seeing their ideas being executed by other firms. In this no-holds-barred session, we’ll dive into the challenges being face, share best practices for navigating the process while being efficient with proposal resources, and explore the idea of developing RFP standards for the industry.

  • Learning Outcome 1 – The state of RFPs for event agencies: what’s working and what’s not

  • Learning Outcome 2 – How agencies balance the opportunity of an RFP with the amount of time that goes into a proposal.

  • Learning Outcome 3 – Stealing ideas: how prevalent is it, and what can we do about it.

  • Learning Outcome 4 – Moving forward: should we create a set of standards for RFPs, and if so what would that look like?

Our Speakers

Howard Givner

Moderator
Howard Givner is a serial entrepreneur, innovator and business strategist, specializing in the events and ed-tech industries. He advises corporate event teams, event agencies and other businesses on growth, innovation, measurement, strategy and M&A. He is a Senior Advisor at Oaklins | DeSilva + Phillips, a global mid-market investment bank, and CEO of the Heathcote Advisory Group, a consulting practice for business leaders.

Adam Goodman

Owner & Managing Director at A*live

Adam Goodman brings over 30 years of experience in the live events and experiential industry, having worked with some of the world’s leading agencies. His career is rooted in a passion for exceptional client service and impeccable production standards, values that led him to found A*live in 2009.

As Founder, Adam is a hands-on leader, closely involved in every stage of delivery to ensure no detail is overlooked. Under his direction, A*live delivers high-impact live, digital, and hybrid experiences for global brands including TikTok, YouTube, Adidas, Monday.com and William Grant & Sons, producing culturally relevant work with clarity, style, and impact.” ( Feel free to chop in half if it’s too much)

Lizz Torgovnick

Chief Creative Officer & Co-Founder at Sequence
Lizz approaches life as she approaches every challenge, as an opportunity to be awesome – and she delivers on this Sequence core value every time.

As Chief Creative Officer and Co-founder, Lizz brings her deep passion for creativity, strategy and hospitality to Team SEQ. Multi-talented with an aesthetic eye, you’ll find Lizz ensuring brand-based strategy, creative conceptual development, flawless execution and unparalleled customer service at every turn.

Jenny Basco

Chief Business Officer & Partner at NVE Experience Agency
Jenny is Chief Business Officer at NVE Experience Agency, where she has helped grow the company from a boutique production shop into one of the industry’s leading independent experiential agencies. Since joining in 2015, she has built and led teams that cultivate lasting client relationships with brands like Waymo, Liquid I.V., NBCUniversal, Disney, Riot Games, and Amazon.